Expand and maintain Sound Agriculture’s evolving brand system, ensuring consistency and scalability across a growing portfolio of products and programs.
I maintained and evolved Sound’s brand architecture—overseeing consistency, managing new logo and sub-brand development, and ensuring that every visual expression reflected both brand integrity and market relevance.
Goal
Evolve and maintain Sound Agriculture’s existing brand system to support a growing product portfolio while ensuring clarity, consistency, and scalability across all communications.
Approach
Refine the established identity into a cohesive brand architecture that organized parent, sub-brand, and campaign visuals. Maintain a comprehensive Brand Guidelines document defining logo usage, color hierarchy, typography, and iconography.
Process
Worked cross-functionally with marketing, product, sales, and science teams to align on design standards and execute consistent rollouts. Regularly updated the Brand Guidelines and managed visual updates to support new launches and program expansions.
The system
Logos were frequently created for partners, internal teams, special projects, all of which I oversaw and managed.
The full Brand Guidelines document.
