Plan, capture, and curate original photography across the U.S. to define Sound Agriculture’s visual identity and supply a consistent, authentic image library for all marketing channels.
I personally shot, edited, and curated all photography for Sound Agriculture, leading every stage from planning and on-site execution to post-production and asset management, shaping the visual language that defined the brand across every platform.
Goal
Create a unified, authentic visual foundation that represents Sound Agriculture’s products, people, and values—enhancing trust and recognition across marketing, sales, and digital platforms.
Approach
Develop annual photography plans focused on real environments, capturing both staged and candid imagery of farms, retailers, and field operations to connect scientific innovation with genuine agricultural life.
Process
I planned and executed multi-day shoots across key growing regions, directed subjects on-site, and performed all editing and color correction. I then organized and tagged each image in the digital asset management system, building a searchable, company-wide library that powered campaigns, social media, and advertising.
