Produce and direct Sound Agriculture’s annual Customer Testimonial Video Series, capturing authentic farmer and retailer stories that built trust, drove engagement, and generated qualified leads across digital channels.
I led the end-to-end production of Sound’s customer testimonial videos—overseeing story development, creative direction, and final delivery.
Goal
Showcase real-world success stories that humanized the brand, strengthened credibility, and equipped the sales team with compelling, relatable video content for outreach and paid media.
Approach
Partner with regional sales teams to identify ideal participants and locations, ensuring coverage across diverse geographies and growing conditions. Combine professional cinematography with candid interviews to create authentic, story-driven testimonials.
Process
I coordinated with sales leadership and regional reps to plan multi-day shoots, hired and directed local videographers, and personally conducted all interviews. I then edited transcripts into narrative scripts, managed post-production, and produced final versions optimized for web, social media, and ad campaigns.
