Oversee the full design and production of SOURCE and BLUEPRINT packaging, balancing strict regulatory requirements with cohesive, on-brand visual design across all product lines.
I oversaw the full packaging lifecycle for SOURCE and BLUEPRINT, directing design, language, and approvals to deliver compliant, on-brand packaging every year.
Goal
Deliver packaging that clearly communicates technical product information while maintaining brand consistency, market differentiation, and full compliance with agricultural regulatory standards.
Approach
Collaborate across marketing, product, regulatory, and manufacturing teams to align on design, content, and compliance. Develop clear visual systems that distinguish each product while reinforcing Sound’s overarching identity.
Process
I coordinated copy development and compliance review, led design direction and iterations with internal and external designers, and managed approval workflows with multiple stakeholders. I oversaw final proofing, print preparation, and vendor communication to ensure accuracy, timing, and production quality each year.
On the shelf
Packaging went through many prototype iterations before being finalized.
Every year the SOURCE product formula and instructions were updated. Copy and label instructions needed to be updated in time for production timelines, coordinating between teams and regulatory agencies.
