Develop and launch Sound Agriculture’s Micronutrient and Soil Microbiome White Papers—high-value, SEO-optimized content assets that translate complex agronomic science into accessible resources and drive qualified lead generation.
I led both projects from concept to launch, overseeing creative strategy, content development, collaboration with writers, designers, and developers, and managing editing, layout, SEO, and marketing integration.
Goal
Educate growers and industry professionals on complex soil and nutrient science while generating inbound leads and reinforcing Sound Agriculture’s credibility as an agronomic thought leader.
Approach
Blend scientific depth with clear, actionable storytelling supported by SEO strategy. Design each white paper to be evergreen, ranking on high-intent search terms and gated to convert visitors into subscribers and qualified leads.
Process
I directed collaboration between subject matter experts and writers, edited all content for clarity and tone, managed layout and design, optimized for SEO, and integrated with Sound’s marketing automation systems. Both assets were promoted across digital channels and remain key drivers of sustained engagement and lead growth.
The papers at work
A digital ad for the Micronutrient White Paper.
One of many digital ad graphics.
A social tile developed for the Micronutrient White Paper.
Read the full Soil Microbiome White Paper.
Read the full Micronutrient White Paper.
